There is nothing unethical or contrary to law or compliance guidelines in this book. This book gives you techniques and strategies that are tools. Like any tool they can be utilized productively or destructively (or left in a draw to be forgotten). These are powerful tools that can be misused. Don’t lie. Don’t cheat. Don’t provide information without adequate context.

Use responsibly.

“Given enough time and lack of controls someone will do something wrong.”

This is a healthy, logical and reasonable attitude for a compliance officer. And so compliance departments always try to restrict the strength of the tools they give to their advisors. One company, one of the biggest in the world, once arranged for the top of the line, super powerful, executive class financial planning software to be made available to its advisors. This software was so good that the company limited a number of the functions, functions already included in public releases of the software, because they were worried their advisors would misuse it.

Now you have to ask yourself – do you need to be treated like a child and have your hand held? Or do you know right from wrong and will you use these appropriately?

No. No compliance officer at any company has found or highlighted anything in this book that would violate either their standards or the laws in their jurisdictions. These ideas work in the field. Having said that these are incredibly powerful tools and like any tools they may be misused. Please, use your powers for good!

Every chapter includes field-tested phrasing, mental models, and conversational frameworks. You’ll apply what you learn in your very next meeting.

The methods inside this book have been field-tested, battle-hardened, and refined by advisors across multiple industries. Whether you’re brand new or running a multimillion-dollar book, what’s in here doesn’t just work—it redefines what working looks like.