Eight Rules of Hypnotic Persuasion Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself. Psychologically people are made up of different parts with different emotional needs. Some of these parts … Read more
NOTES ON REFERRALS MYTHS ABOUT LIFE INSURANCE REFERRALS Reality: People introduce you when your message aligns with their internal needs. Put another way people will refer you for the same reasons they make other decisions. Focus a subjects attention on the ideas that most align with their internal needs and they will take action. Reality: … Read more
THE ULTIMATE SALES STRATEGY FORMULA The first step in the sales process is to have your prospect consider a significant goal they hope to achieve in the future. This could be retiring happily, buying a house, their kids graduating from university, a business being successful, going on a 6 month holiday tour of the best … Read more